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The Chiala Family Farming Tradition.

Cultivating the Land & the Community.

The Chiala family have been active members of the Morgan Hill community for seven decades – ever since Vito Chiala, a first generation Italian immigrant, moved his family farm from Cupertino, CA to the fertile soil, serene landscape and distant rolling hills that was the Morgan Hill of the 1950s and still today. The Chiala family, now third generation Morgan Hill farmers, is proud of this heritage and hopes to continue both their farming and community-building traditions for generations to come.


Vito Chiala

George Chiala Sr., Vito Chiala’s son, has worked hard to pave the way for future generations. His farming story begins in 1972, the year that he, alongside his wife, Alice, decided to follow in his father’s footsteps by starting his own Morgan Hill farm. George and Alice began their adventure by planting 20 acres of strawberries and 9 acres of sugar beets. Next, they grew sweet corn and eventually, one of their largest crops to date, garlic.

The next decade saw big changes in consumer demand coupled by increased competition due to globalization. George decided to evolve his business model. Value-added processing piqued his interest, so in 1984 George and Alice built their first processing facility. Soon the processing business was growing faster than they had anticipated. Today, they process more than 60 million pounds of vegetable ingredients each year and are major suppliers to some of the largest food manufacturers.

Long-time proponents of innovation and environmental stewardship, they are dedicated to making their business sustainable. From award-winning water conservation techniques to building a cutting-edge solar digester, they proactively seek out new ways to steward the land.


FRONT ROW (Left-Right): George Chiala Jr., Cerina Chiala, Timothy Chiala, Corre Chiala, Alice Chiala, George Chiala Sr. and Nicole Chiala. (Christi Chiala not pictured.)

SECOND ROW (Left-Right) Grandchildren: Amelie, Noa, Brinn, Cole, Timothy Jr. and Devinn (Brianna and Chiara not pictured.)


The Chiala’s also strongly believe in being stewards of their local community. They have donated thousands of pounds of food to Second Harvest Food bank of Santa Clara County and The Lord’s Table of Gilroy. They have also dedicated their time and resources to the Morgan Hill School district, St. Catherine’s school of Morgan Hill, Saint Louise Hospital of Gilroy, and George Chiala is currently a principal leader and contributor in the development of a new Catholic high school in Morgan Hill.

George and Alice have four children and eight grandchildren. Their two daughters, Christi and Nicole, have successful careers in the technology and design industries, and their two sons, George Jr. and Tim, are full partners in the family business. George Jr., currently VP of Sales and Marketing, oversees daily operations at GC Farms. Tim, currently General Manager, oversees daily operations at Nature Quality (another GC Farms owned company). The business has been growing steadily in the capable hands of George Jr. and Tim. In fact, the two brothers just recently celebrated the groundbreaking of a new facility they are working collaboratively to build in Hollister, CA.

George and Alice are extremely proud of all of their children and grandchildren. And, with the correct stepping stones in place, they are confident that the future of Morgan Hill farming will not only be good to their family’s next generation, but to the community at large.